The Nordic Style Story – Curating Stunning Interiors Since 1991
Founded in 1991 in the heart of London’s Chelsea Design Quarter, Nordic Style was established by Moussie Sayers with a simple but distinctive vision: to bring the light, elegance and timeless beauty of Scandinavian interiors into British homes.
Opening her first showroom on Lots Road, Chelsea, Moussie became one of the pioneers of Scandinavian-inspired interiors in the UK. At a time when dark wood and pine furniture dominated British homes, Nordic Style introduced a softer aesthetic, combining clean Nordic functionality with the rustic elegance of Swedish Gustavian and country-style furniture.
The business quickly became renowned for sourcing handcrafted furniture and beds from Sweden before meticulously hand-finishing each piece in the UK using soft chalky whites, muted greys and warm creams. Inspired by eighteenth-century Swedish design, the collections featured carved detailing, fluted legs and elegant, understated proportions. Alongside its imported collections, Nordic Style became well known for selling original Mora clocks, Gustavian desks and cabinet furniture, while also designing and manufacturing its own high-quality reproduction ranges inspired by original Swedish Antiques.
Every room was thoughtfully curated with complementary ceramics, lighting, textiles and accessories, creating complete interior schemes rather than simply selling individual pieces.
The Brand opened shops throughout South West London and Surrey, and operated showrooms in Wimbledon Village, Centre Court Wimbledon, Barnes, Fulham, Esher, Guildford and Richmond upon Thames.
Fast forward to today, Nordic Style is an established and well recognised Brand in the Interiors Industry, but no longer operates its own shops. This website showcases the Nordic Style products that in its current collection.
The Nordic Style branded products are now sold via other companies and retailers throughout the UK. A list of Retailers who buy and sell the Nordic Style branded products can be found on the reseller page of this web site.
The Nordic Style products are also sold at Events around the UK, where customers can come view the products and purchase goods to take away. To see where the next event is click on the Events link below which will show confirmed events that we will attend. Also follow us on Instagram #nordicstyleuk to find out about short notice events we book up.
For more than three decades, Nordic Style has remained committed to creating beautifully curated interiors with exceptional craftsmanship and enduring quality. Operating without the cost of High Street Shops means a better product can be delivered for a super competitive price
